It just wasn't ever that big over here, and all the heartshaped chocolates in store-windows makes me feel like the whole celebration is more about commerce than love.
I guess things like that still make the day of any 14-year-old girl.
As long as Valentines Day is about secret loves and handwritten postcards i'm all for it: not so much when it's about the guilt-driven heart-shaped box of chocolates you buy so your loved one won't feel disappointed.
But... i now have a business to run.
A business with, amongst other things: jewelry.
Except for chocolate and flowers, nothing screams Valentines Day as loudly as jewelry.
What to do!?
We decided to set up a Non-Valentines-Day action: order any piece of jewelry in our webshop with a 10% discount with the use of coupon code 'NOVALENTINE'.
I promiss your purchase won't come in a heartshaped box.
NB. For all you romantics out there: you can still opt for a romantic wrapping theme that will involve hearts
Be quick about it: the coupon code will expire on Monday February 16th.